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Direct-to-consumer (D2C) eCommerce company ESW is set to acquire Scalefast, an eCommerce technology provider, pending regulatory approvals expected by mid-2022. Get the Full Story Complete...
Special sales events — especially for limited edition products, for exclusive offerings — have the power to lure consumers from all walks of life. Get...
Merchants are relentlessly bombarded with advice about creating experiences to attract and delight shoppers. Few things do this as effectively as well-executed flash sales and...
In this excerpt from The Connected Economy’s Power Source – CEO Edition, Nicolas Stehle, founder and CEO of Scalefast, talks about the importance of fighting...
The intersection of creativity and brands used to be populated by the “Mad Men” types of the 60s and 70s. It was all about the...
There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola,...
In this week’s news, we saw Amazon snapping up Selz in addition to new insight on crypto exchanges and credit unions (CUs). The Weekender is...
Price satisfaction. Exclusivity. Affinity. These are some of the main factors making use of product drops, flash sales and related tactics part of an effective...