As shopping and entertainment become increasingly intertwined, Amazon and Walmart are looking for new ways to drive sales via content. On Tuesday (April 16), Amazon Live announced a new...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...
This week in grocery, supermarkets utilize contextual commerce, Wegmans accepts SNAP and IHOP taps CPG. The Fresh Market, a supermarket chain based in North Carolina...