Showrooming

Webrooming Returns For An Encore
Webrooming Returns For An Encore
June 15, 2020  |  Retail

Webrooming, before the pandemic, was a full-on retailing trend. But as the pandemic-driven digital shift gains traction, retailers have to be wondering if consumers will...

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Why The Future Of Brick-And-Mortar Isn’t About Sales
Why The Future Of Brick-And-Mortar Isn’t About Sales
November 15, 2019  |  Retail

In 2014, it was hard to pick up any article about retail and not end up reading an obituary for the mall. It was the...

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How Merchants Turn Showrooming Into A Sale
How Merchants Turn Showrooming Into A Sale
August 13, 2019  |  Mobile

It can be challenging to recall the fear brick-and-mortar retailers had of mobile commerce seven to 10 years ago. Those merchants often viewed consumers walking...

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PayPal’s Ready On Mobile Payment’s True Potential
PayPal’s Ready On Mobile Payment’s True Potential
September 11, 2017  |  Mobile Payments

“It is not about changing the swipe or dip to a tap; it’s about using a [smart]phone to do things that you could not otherwise do.”...

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Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

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Five Ways “Webrooming” Is Changing Holiday Retail This Year
Five Ways “Webrooming” Is Changing Holiday Retail This Year
December 01, 2014  |  Cool

Two years ago “showrooming” was something of a boogey-man for brick-and-mortar retailers. In 2012, analysts were writing the early drafts of Best Buy’s obituary, mostly...

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Is Webrooming The New Showrooming?
Is Webrooming The New Showrooming?
October 21, 2014  |  Mobile Commerce

In the struggle between online and in-store shopping, the advantage has shifted to bricks-and-mortar retailers, according to GfK’s 2014 FutureBuy shopping habits study — at...

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Macy’s Latest Showrooming Weapon
Macy’s Latest Showrooming Weapon
September 17, 2014  |  Merchant Innovation

Macy’s is launching its own mobile image-recognition app designed to let customers easily search for items on its ecommerce site by submitting a photo of...

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