Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....
Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the...
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...
Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON...
Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The...