social commerce

Wayfair Deploys AI and Influencers to Beat Furniture Slump
Wayfair Deploys AI and Influencers to Beat Furniture Slump
April 30, 2026  |  Earnings

Artificial intelligence (AI) and influencers helped Wayfair outperform the home furnishings category during the first quarter, Niraj Shah, the company’s CEO, co-founder and co-chairman said during a Thursday...

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TikTok Shop on Track to Seize 10% of Retail Sales
TikTok Shop on Track to Seize 10% of Retail Sales
April 29, 2026  |  Social Commerce

TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29),...

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Musk’s X Money App Moves Closer to Public Debut
Musk’s X Money App Moves Closer to Public Debut
April 26, 2026  |  Mobile

Elon Musk’s payments-and-banking-focused “everything app” is reportedly moving closer to reality amid multiple unanswered questions. As Bloomberg News reported Sunday (April 26), X Money, an...

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QVC Was TikTok Shop Before TikTok Shop
QVC Was TikTok Shop Before TikTok Shop
April 18, 2026  |  The Weekender

QVC this week announced it is filing for bankruptcy, which makes this a fitting moment to revisit one of the great retail magic tricks of...

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X Money Tests Whether Social Commerce Can Hold Consumer Deposits
X Money Tests Whether Social Commerce Can Hold Consumer Deposits
April 17, 2026  |  Social Commerce

Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that...

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95% of Shoppers Research Influencer Picks Before Buying
95% of Shoppers Research Influencer Picks Before Buying
January 27, 2026  |  Social Commerce

Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. That was...

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TikTok Shifts Seller Focus to Enterprise Brands
TikTok Shifts Seller Focus to Enterprise Brands
January 21, 2026  |  Social Commerce

TikTok is reportedly working to entice established brands into selling on TikTok Shop. The new program in the United States, known as Project Horizon, is...

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More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
October 02, 2025  |  Social Commerce

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Yet PYMNTS Intelligence’s “Gen Z Decoder Ring” report suggests something more...

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Mobile-First Gives Rural Small Businesses a Real Shot at Growth
Mobile-First Gives Rural Small Businesses a Real Shot at Growth
August 18, 2025  |  SMBs

Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location,...

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