social commerce

The Social Influence: How Platforms Are Shaping Travel and Retail Trends
The Social Influence: How Platforms Are Shaping Travel and Retail Trends
March 29, 2024  |  Social Commerce

Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access...

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Social Commerce Holdouts Skeptical of Cross-Pollination
Social Commerce Holdouts Skeptical of Cross-Pollination
March 28, 2024  |  Social Commerce

Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report...

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Report: X is Testing Adult Content Communities
Report: X is Testing Adult Content Communities
March 28, 2024  |  Social Commerce

X, formerly known as Twitter, is reportedly testing a feature that would let users join or create adult content-focused communities. Members of the social network would...

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Beyond Taps X to Promote Overstock, Bed Bath & Beyond
Beyond Taps X to Promote Overstock, Bed Bath & Beyond
March 27, 2024  |  Retail

Beyond has partnered with X to promote Overstock, Bed Bath & Beyond and Zulily on the social media platform. This strategic partnership will include the delivery of custom short- and long-form lifestyle entertainment...

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Report: Google and Pinterest Testing Ad Partnership in US
Report: Google and Pinterest Testing Ad Partnership in US
March 26, 2024  |  Google

Google and Pinterest reportedly may be testing Google ad units on the Pinterest app. Piper Sandler analysts said in a Tuesday (March 26) note that they have spotted such...

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LTK Adds Community Engagement Features to Creator Commerce Platform
LTK Adds Community Engagement Features to Creator Commerce Platform
March 26, 2024  |  Social Commerce

LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when...

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Creators Unsure About X’s Revenue Potential as Numbers Drop
Creators Unsure About X’s Revenue Potential as Numbers Drop
March 24, 2024  |  Social Commerce

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon...

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Social Apps Race to Monetize Shoppable Commerce Opportunity
Social Apps Race to Monetize Shoppable Commerce Opportunity
March 22, 2024  |  Social Commerce

As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just...

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LinkedIn ‘Playing With’ the Addition of Games to Its Platform
LinkedIn ‘Playing With’ the Addition of Games to Its Platform
March 17, 2024  |  Social Commerce

LinkedIn says it is exploring a gaming element for its employment networking platform. “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a...

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