As social media companies look for new ways to leverage contextual commerce to drive revenue, Pinterest is launching its first shoppable streaming series. The company...
Social media platform Reddit has reportedly publicly filed for an initial public offering (IPO) with the Securities and Exchange Commission (SEC). The move comes more than two...
Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets....
As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...
X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media...
As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing....
Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public....
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in...
As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...