social commerce

LTK Adds Community Engagement Features to Creator Commerce Platform

LTK Adds Community Engagement Features to Creator Commerce Platform
LTK Adds Community Engagement Features to Creator Commerce Platform
March 26, 2024  |  Social Commerce

LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when...

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Creators Unsure About X’s Revenue Potential as Numbers Drop
Creators Unsure About X’s Revenue Potential as Numbers Drop
March 24, 2024  |  Social Commerce

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon...

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Social Apps Race to Monetize Shoppable Commerce Opportunity
Social Apps Race to Monetize Shoppable Commerce Opportunity
March 22, 2024  |  Social Commerce

As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just...

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LinkedIn ‘Playing With’ the Addition of Games to Its Platform
LinkedIn ‘Playing With’ the Addition of Games to Its Platform
March 17, 2024  |  Social Commerce

LinkedIn says it is exploring a gaming element for its employment networking platform. “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a...

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TikTok US User Numbers Slow Amid Possible Ban
TikTok US User Numbers Slow Amid Possible Ban
March 17, 2024  |  Social Commerce

TikTok’s troubles apparently go beyond a possible ban in the U.S. The social media platform has seen user growth slow for the first time in...

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Social Media Shoppers Like to Stick With What They Know
Social Media Shoppers Like to Stick With What They Know
March 14, 2024  |  Consumer Insights

For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. By the Numbers PYMNTS...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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X Aims to Take On YouTube With Smart TV Offering
X Aims to Take On YouTube With Smart TV Offering
March 10, 2024  |  Social Commerce

X reportedly plans to debut a television app for smart TVs in a bid to compete with YouTube. That app could launch on Amazon and Samsung...

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