social commerce

Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 

Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
November 28, 2023  |  Retail

Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series,...

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Report: Reddit Talking With Potential Investors for IPO 
Report: Reddit Talking With Potential Investors for IPO 
November 27, 2023  |  IPO

Reddit is reportedly in talks with potential investors for an initial public offering (IPO).  The social media company is considering going public as early as the...

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TikTok Looks to GoTo to Jumpstart Indonesian eCommerce Business
TikTok Looks to GoTo to Jumpstart Indonesian eCommerce Business
November 22, 2023  |  eCommerce

TikTok is reportedly turning to GoTo to revive its crucial Indonesian eCommerce business. The two firms are working on a plan — which could be finalized in the next few...

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Amazon Extends Social Shopping Efforts With Snapchat Deal
Amazon Extends Social Shopping Efforts With Snapchat Deal
November 14, 2023  |  Retail

Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with...

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No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
November 14, 2023  |  Retail

“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because...

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Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...

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LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
November 10, 2023  |  Retail

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they’re seeing the potential for spaces to merchandise ideas.  ...

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Meta Enables Amazon Shopping Within Facebook and Instagram
Meta Enables Amazon Shopping Within Facebook and Instagram
November 09, 2023  |  Social Commerce

Meta has unveiled a feature that enables Facebook and Instagram users to connect their accounts with Amazon for a seamless shopping experience. This move aims to keep users within the apps...

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