social commerce

Agora Launches Livestream Shopping Technology

Agora Launches Livestream Shopping Technology
Agora Launches Livestream Shopping Technology
October 26, 2023  |  Retail

Agora, a platform for real-time engagement application programming interfaces (APIs), has announced the wide availability of its technology to power livestream shopping experiences. The company’s...

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Amazon Debuts ‘Consult-a-Friend’ Mobile Shopping Feature
Amazon Debuts ‘Consult-a-Friend’ Mobile Shopping Feature
October 19, 2023  |  Retail

Amazon wants shoppers to get real-life feedback within the virtual world of its mobile ad. The retail giant on Thursday (Oct. 19) introduced Consult-a-Friend, a new...

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YouTube Unveils Features to Boost Creators’ Shopping Revenue
YouTube Unveils Features to Boost Creators’ Shopping Revenue
October 18, 2023  |  Social Commerce

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...

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How Caviar Became Everyone’s Catch of the Day
How Caviar Became Everyone’s Catch of the Day
October 14, 2023  |  Social Commerce

Caviar is now mainstream. Once considered a luxury reserved for the elite, caviar exceeded $100 million in U.S. sales in 2022 and is expected to...

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Anthropologie’s QR-Powered Pinterest Unites Online and In-Store Shopping 
Anthropologie’s QR-Powered Pinterest Unites Online and In-Store Shopping 
October 13, 2023  |  Retail

For years, Pinterest has been a mecca of inspiration, a virtual canvas where consumers explore endless creative ideas, whether it’s fashion, interior design, or any...

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Adding Up Impact of TikTok’s Girl Math on Retail Spending 
Adding Up Impact of TikTok’s Girl Math on Retail Spending 
October 11, 2023  |  Retail

There’s a personal finance trend on TikTok that is reshaping spending habits humorously, and it’s being referred to as “girl math.”  So, what is girl...

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TikTok May Join Other Platforms With Ad-Free Subscription
TikTok May Join Other Platforms With Ad-Free Subscription
October 02, 2023  |  Subscriptions

TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct....

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Netflix’s Merchandise Moves Highlight the Rise of Connected, Contextual Commerce  
Netflix’s Merchandise Moves Highlight the Rise of Connected, Contextual Commerce  
October 02, 2023  |  Connected Economy

In 2018, writing about the ways in which mobile devices and technology changed the world, PYMNTS CEO Karen Webster noted: “In the three-plus decades since consumers...

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