social commerce

From Inspiration to Consideration, Pinterest Credits AI for Why Its 465M Users Are Shopping 
From Inspiration to Consideration, Pinterest Credits AI for Why Its 465M Users Are Shopping 
August 02, 2023  |  Social Commerce

Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted...

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Pinterest Says Interest in Shoppable Posts Jumped By 50%
Pinterest Says Interest in Shoppable Posts Jumped By 50%
August 02, 2023  |  Social Commerce

Pinterest says its efforts to become a shopping destination are bearing fruit. While releasing its earnings Tuesday (Aug. 1), the social media platform said click...

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McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  ResTech

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...

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Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
July 26, 2023  |  Social Commerce

Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...

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X Offers Discounts and Incentives to Win Back Advertisers
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a...

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Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
July 24, 2023  |  Social Commerce

On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation,...

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YouTube Presents Contextual Commerce Opportunity for Food Brands 
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023  |  Social Commerce

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...

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HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
July 24, 2023  |  Retail

When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream,...

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Musk to ‘Bid Adieu’ to Twitter’s Longtime Bird Logo
Musk to ‘Bid Adieu’ to Twitter’s Longtime Bird Logo
July 23, 2023  |  Social Commerce

Twitter’s iconic bird logo could soon fly the coop. Owner Elon Musk said Sunday (July 23) that the social media platform would soon swap the blue...

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