social commerce

Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 

Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
September 08, 2023  |  Retail

From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their...

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X to Collect User Biometric and Employment Data on Road to Super App
X to Collect User Biometric and Employment Data on Road to Super App
August 31, 2023  |  Mobile

X, the social network formerly known as Twitter, has updated its privacy policy to include a new kind of user data it plans to collect: biometric data....

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Partners Coffee: Shifting Social Media Landscape Demands New D2C Strategies
Partners Coffee: Shifting Social Media Landscape Demands New D2C Strategies
August 25, 2023  |  Social Commerce

Amid rapid changes in social media, Partners Coffee noted that, for smaller, direct-to-consumer (D2C) brands, marketing on these platforms is becoming less and less worthwhile compared to...

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Shoppable Content Is Complicated; Its Future Shouldn’t Be
Shoppable Content Is Complicated; Its Future Shouldn’t Be
August 25, 2023  |  eCommerce

One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of...

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CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...

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Report: Triller’s User Count Doesn’t Match Intelligence Firm’s Estimates
Report: Triller’s User Count Doesn’t Match Intelligence Firm’s Estimates
August 21, 2023  |  Social Commerce

Short-form video app Triller’s reported number of users doesn’t match the estimates of market intelligence firm Apptopia. While Triller reported 550 million lifetime sign-ups on its...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
August 18, 2023  |  Retail

Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce...

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