social commerce

Pinterest Reportedly Adding Attribution Tools as Advertisers Seek Measurable Results
Pinterest Reportedly Adding Attribution Tools as Advertisers Seek Measurable Results
April 21, 2023  |  Retail

Pinterest is reportedly losing some advertising clients as brands look for measurable results. With brands concerned about the direction of the economy and reducing costs,...

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Shopping Social Network Flip Challenges Honesty in Reviews
Shopping Social Network Flip Challenges Honesty in Reviews
April 20, 2023  |  Retail

On the surface, Flip, a shopping social network, provides consumers with brutally honest reviews — an element of the shopping experience that has been scarce...

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Social Commerce Firm Shopline Opens European Headquarters in London
Social Commerce Firm Shopline Opens European Headquarters in London
April 12, 2023  |  Social Commerce

Shopline is expanding its commerce services platform for selling on social media to Europe. The Singapore-headquartered firm has opened a European headquarters in London, adding...

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Paying for Verified Blue Checkmarks Could Hurt Brands and Retailers
Paying for Verified Blue Checkmarks Could Hurt Brands and Retailers
April 04, 2023  |  Retail

After acquiring Twitter for $44 billion in 2022, Elon Musk publicized the idea of paying for the coveted blue checkmark, which was met with mixed...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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Meta Platforms, C3 AI Lead CE 100 Index Up 4.4%
Meta Platforms, C3 AI Lead CE 100 Index Up 4.4%
February 06, 2023  |  Connected Economy

Earnings season is here. So is AI mania. To that end, the CE 100 Stock Index was up 4.4% through the past week, buoyed by...

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The Social Commerce Love Affair With AI
The Social Commerce Love Affair With AI
February 04, 2023  |  Artificial Intelligence

Artificial intelligence (AI) promises to change the world – but will it change commerce? You’d be forgiven for thinking the world’s gone AI crazy these...

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Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Facebook / Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. This, as shares of Meta Platforms jumped...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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