social commerce

Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 

Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
October 25, 2022  |  Retail

As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner...

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Amazon, Walmart Move to Boost Shopper Frequency as Analysts Check Out
Amazon, Walmart Move to Boost Shopper Frequency as Analysts Check Out
October 21, 2022  |  Retail

By this time next week, Amazon’s Q3 results will be in the books and if recent history is any guide, they probably will be seen...

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Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
October 20, 2022  |  Retail

When Dan Oliver says “Yum yum, get ya some” these days it makes a big splash. Get the Full Story Complete the form to unlock...

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Pinterest Cranks up the Volume on Idea Pins With Music Label Partners
Pinterest Cranks up the Volume on Idea Pins With Music Label Partners
October 19, 2022  |  Social Commerce

Pinterest is partnering with Warner Music Group and other record labels to crank up the volume on its Idea Pins feature with the expansion of its...

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Gen Z Takes the Connected Commerce Torch From Millennials
Gen Z Takes the Connected Commerce Torch From Millennials
October 18, 2022  |  Retail

After years of obsessing over the buying behavior of millennials, retailers and brands are now pivoting to the next big thing, specifically, the Generation Z...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
October 18, 2022  |  Consumer Insights

When we see what’s transpired in the past three years, the utility of long-term outlooks becomes clear as the businesses that paid attention to trendlines...

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LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
October 12, 2022  |  Retail

Within hours of posting slump-defying third quarter results that starkly reflected wealthy consumers’ continued insulation from the effects of inflation, French luxury giant LVMH then...

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