social commerce

TikTok Troubles Put Focus on Livestream Shopping’s Environmental, Data Impact

TikTok Troubles Put Focus on Livestream Shopping’s Environmental, Data Impact
TikTok Troubles Put Focus on Livestream Shopping’s Environmental, Data Impact
July 06, 2022  |  Retail

Though it’s early in the “what happened” analysis phase, the collapse of livestream shopping on TikTok in Western markets says a lot about how consumers...

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As Recession Looms, Retailers Face Pressure to Quickly Diversify Suppliers
As Recession Looms, Retailers Face Pressure to Quickly Diversify Suppliers
July 06, 2022  |  Commerce

With too many indicators pointing to a recession in the second half of the year, merchants and brands already struggling with inflation, inventory and a...

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Today in The Connected Economy: Twitter Debuts Branded Likes; Facebook Pilots NFTs
Today in The Connected Economy: Twitter Debuts Branded Likes; Facebook Pilots NFTs
July 01, 2022  |  Connected Economy

Today in the connected economy, Twitter debuts its Branded Likes feature for advertisers with audiences in the U.S, U.K., Japan and Saudi Arabia. Get the...

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TikTok Trials eCommerce Offering
TikTok Trials eCommerce Offering
July 01, 2022  |  Social Commerce

TikTok is testing a feed set apart for shopping in a bid to increase revenues for the company’s corporate parent, ByteDance, according to a TechCrunch...

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Twitter Launches Branded Likes 
Twitter Launches Branded Likes 
July 01, 2022  |  Social Commerce

Twitter is launching Branded Likes to all managed advertisers reaching consumers in the U.S., U.K., Saudi Arabia and Japan, according to a Friday (July 1)...

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Facebook Pilots Ethereum, Polygon NFTs with Select Creators
Facebook Pilots Ethereum, Polygon NFTs with Select Creators
July 01, 2022  |  Facebook / Meta

Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for select U.S. creators on Facebook and will soon add Solana and Flow, a Meta...

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ByteDance Generates $1B in Mobile Game Player Spending in Past Year
ByteDance Generates $1B in Mobile Game Player Spending in Past Year
June 24, 2022  |  Social Commerce

TikTok owner ByteDance generated $1 billion in mobile game player spending from June 21, 2021 to Monday (June 20), up 16% year over year, according...

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Gucci, SuperRare Collab on Digital Art Vault
Gucci, SuperRare Collab on Digital Art Vault
June 23, 2022  |  NFTs

Fashion brand Gucci on Thursday (June 23) announced “Vault Art Space,” a collaboration with digital art marketplace SuperRare to create an online gallery fueled by...

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