social commerce

Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers

Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
March 01, 2021  |  Retail

Walmart and video tech company Eko are expanding their Cookshop partnership, a series of shoppable recipe videos that feature brand collaborations and celebrity partnerships to...

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Twitter Plans To Roll Out Subscription Offering
Twitter Plans To Roll Out Subscription Offering
February 25, 2021  |  Social Commerce

As it aims to double its yearly revenue and speed up user growth during the next couple of years, Twitter Inc. intends to debut a subscription...

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Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
February 24, 2021  |  Social Commerce

You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year....

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Chefclub Taps Into Social Content To Spark D2C Demand
Chefclub Taps Into Social Content To Spark D2C Demand
February 23, 2021  |  Retail

Chefclub, a food media company that made a name for itself with its highly shareable recipe videos, is parlaying its playful, quirky content brand into...

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TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
February 18, 2021  |  Partnerships / Acquisitions

TikTok has inked a multi-year partnership with UFC, the Ultimate Fighting Championship, to provide “exclusive content” and “behind-the-scenes moments.” The mixed martial arts organization first...

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Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
February 11, 2021  |  Partnerships / Acquisitions

Microsoft was in talks with $51 billion Pinterest for a possible acquisition deal, but the discussions are currently on hold, Financial Times reported on Thursday...

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Shopify Expands Shop Pay To Merchants On Facebook, Instagram
Shopify Expands Shop Pay To Merchants On Facebook, Instagram
February 09, 2021  |  Social Commerce

Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. Get the Full Story Complete the...

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Twitter Explores Subscription Offering To Monetize Some Features
Twitter Explores Subscription Offering To Monetize Some Features
February 08, 2021  |  Social Commerce

Amid COVID-19 and pressure from activist investors to speed up expansion, Twitter Inc. is reportedly developing a subscription product to lessen its reliance on advertising,...

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TikTok Plans Expansion Of Social Shopping Tools
TikTok Plans Expansion Of Social Shopping Tools
February 08, 2021  |  Social Commerce

TikTok has plans to dive headfirst into eCommerce, taking aim at Facebook’s social shopping tools, the Financial Times reported, citing advertisers who have seen the video...

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