social commerce

Five Key Takeaways From Poshmark’s IPO Filing 

Five Key Takeaways From Poshmark’s IPO Filing 
Five Key Takeaways From Poshmark’s IPO Filing 
December 18, 2020  |  IPO

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO...

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Walmart Plans First Social Commerce Livestream On TikTok
Walmart Plans First Social Commerce Livestream On TikTok
December 17, 2020  |  Social Commerce

Retail giant Walmart is teaming up with the social media platform TikTok to offer shoppable product offerings directly within the app’s chat window. Get the...

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Walmart Joins Livestreaming Trend With TikTok; New ‘Shop Party’ App Debuts
Walmart Joins Livestreaming Trend With TikTok; New ‘Shop Party’ App Debuts
December 17, 2020  |  eCommerce

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. There’s...

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YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
December 14, 2020  |  Social Commerce

Google’s massive outage on Monday (Dec. 14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube...

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The Rise Of Apparel Subscriptions, Social Commerce And BNPL
The Rise Of Apparel Subscriptions, Social Commerce And BNPL
December 11, 2020  |  Today In Data

Apparel subscriptions are adapting to the work-from-home trend, as physical retail stores are feeling the effects of light traffic and reluctant shoppers. In digital retail, the social...

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L’Oréal, Instagram Lead Late-Year Social Commerce Push
L’Oréal, Instagram Lead Late-Year Social Commerce Push
December 10, 2020  |  Social Commerce

The social commerce category is finishing the year with a flourish. New announcements from Instagram, L’Oréal and Snap lead the way, as consumers find new...

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Instagram Introduces Its New Reels Shopping Feature, A TikTok Competitor
Instagram Introduces Its New Reels Shopping Feature, A TikTok Competitor
December 10, 2020  |  Social Commerce

Instagram is on a roll — with new features that include its introduction of shopping to IGTV, its standalone video for Android and iOS smartphones....

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WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
December 08, 2020  |  Social Commerce

Facebook-owned WhatsApp is rolling out a new shopping cart feature that works in conjunction with its Catalogs tool, making it easier for users to shop...

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