Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Social Platforms and PayFacs Now Power the Creator Economy

Social Platforms and PayFacs Now Power the Creator Economy
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024  |  Social Commerce

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...

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Meta AI Assistant Adds Website, Expands Beyond US
Meta AI Assistant Adds Website, Expands Beyond US
April 18, 2024  |  Artificial Intelligence

Meta has introduced the latest version of its artificial intelligence (AI) assistant, Meta AI, powered by the latest advances with its large language model (LLM), Meta Llama 3....

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Gen Z Shoppers Bring Social Commerce Into Malls
Gen Z Shoppers Bring Social Commerce Into Malls
April 18, 2024  |  Retail

Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....

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Elon Musk Says X Will Charge Fee to Reduce Bots
Elon Musk Says X Will Charge Fee to Reduce Bots
April 15, 2024  |  Social Commerce

Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam...

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AirChat Uses Voice Technology to Stand Out in Social Media Market
AirChat Uses Voice Technology to Stand Out in Social Media Market
April 15, 2024  |  Artificial Intelligence

AirChat, a social media app that was launched Friday (April 12), became the 23rd most popular in the U.S. on Apple’s App Store Monday (April...

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Influencers Harness AI to Boost Fame and Fortune
Influencers Harness AI to Boost Fame and Fortune
April 15, 2024  |  Artificial Intelligence

Artificial intelligence (AI) is having a Kim Kardashian moment.  Dicer.ai, an AI-driven advertising performance analytics company, and FameFlow.ai, the world’s first celebrity and influencer AI likeness...

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Will Retail Media Drive eCommerce Brand Revenue?
Will Retail Media Drive eCommerce Brand Revenue?
April 15, 2024  |  Retail

As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...

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LinkedIn Adds Independent Creators’ Content to Its Advertising Options
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024  |  Social Commerce

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These...

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