Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Creators Turn to Nontraditional Platforms Like Substack for Luxury Social Commerce
Creators Turn to Nontraditional Platforms Like Substack for Luxury Social Commerce
August 14, 2024  |  Social Commerce

As influencers experiment with the best platforms to monetize their followings, some find that to reach a luxury audience, Instagram and TikTok do not quite...

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Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
August 13, 2024  |  Retail

As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation
Discover Global Network Points to Social Commerce as Example of Shopping’s Digital Transformation
August 12, 2024  |  Social Commerce

The lines between social interaction and commerce are increasingly blurred, and they show no signs of separating, at least not anytime soon. “Social commerce takes...

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Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
Snapchat Boosts Engagement With New Tools, AR Upgrades, Expanded Creative Content
August 09, 2024  |  Technology

Snap, the parent company of Snapchat, is intensifying its commitment to its community with a suite of new features and improvements designed to create deeper...

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Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
Social Commerce Shoppers Pick Instagram for Apparel, TikTok for Beauty
August 09, 2024  |  Social Commerce

As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail...

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Amazon Deals Expands to TikTok, Pinterest
Amazon Deals Expands to TikTok, Pinterest
August 08, 2024  |  Social Commerce

Amazon has  partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. This...

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Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
Yelp Gets Revenue Lift From AI, Ad Sales in Challenging Environment 
August 08, 2024  |  Earnings

Back in 2004, Yelp’s crowd-sourced business review platform helped create an era of commerce defined by at-your-fingertips convenience. That was then. But two decades later,...

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Spirits Distilleries Say Rising Delivery Costs Have Consumers Cautious About Buying Booze Online
Spirits Distilleries Say Rising Delivery Costs Have Consumers Cautious About Buying Booze Online
August 07, 2024  |  Retail

As consumers seek to balance convenience and cost, alcoholic beverage brands are seeing current economic pressures hamper enthusiasm for beer, wine and spirits delivery. In...

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