Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
February 16, 2024  |  Subscriptions

As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms...

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Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
February 14, 2024  |  Retail

Retailers such as Target, Macy’s and Walgreens are taking a harder look at their private-label offerings, as PYMNTS Intelligence research shows that ongoing financial pressures...

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1 in 3 Subscription Merchants Offers Social Media Sign-Ups 
1 in 3 Subscription Merchants Offers Social Media Sign-Ups 
February 13, 2024  |  Subscriptions

As consumers increasingly turn to social media to meet more of their day-to-day needs, a small but significant share of subscription merchants is leveraging these...

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X to Launch New Tools That Connect Advertisers and Creators
X to Launch New Tools That Connect Advertisers and Creators
February 12, 2024  |  Social Commerce

X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media...

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BetMGM to Integrate Sports Betting Content Into X
BetMGM to Integrate Sports Betting Content Into X
February 09, 2024  |  Partnerships

Sports betting and iGaming operator BetMGM has become the exclusive Live Odds Sport Betting partner of social media platform X, formerly Twitter. With this partnership, BetMGM’s odds and...

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Bluesky Nears 4 Million Users After Dropping Invite-Only Requirement
Bluesky Nears 4 Million Users After Dropping Invite-Only Requirement
February 07, 2024  |  Social Commerce

Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public....

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Consumers Turn to Social Media for Impulse Purchases
Consumers Turn to Social Media for Impulse Purchases
February 07, 2024  |  Social Commerce

When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in...

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Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
February 07, 2024  |  Subscriptions

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...

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