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Walmart and Amazon Step Up the Race for Digital Ad Spending

Walmart and Amazon Step Up the Race for Digital Ad Spending
Walmart and Amazon Step Up the Race for Digital Ad Spending
August 02, 2024  |  Retail

As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. Get...

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Digital Dominance Challenged as Moviegoers Return to Theaters
Digital Dominance Challenged as Moviegoers Return to Theaters
July 29, 2024  |  Streaming

While consumers like the convenience of digital streaming, all it took to get them back in movie theaters were two superheroes with attitudes. Get the...

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Spotify Shifts From One-Size-Fits-All to Customized Subscription Plans
Spotify Shifts From One-Size-Fits-All to Customized Subscription Plans
July 26, 2024  |  Earnings

Spotify Founder and CEO Daniel Ek believes the company’s approach to flexibility for its customers is a key success factor. Get the Full Story Complete...

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From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics
From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics
July 24, 2024  |  News

Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational...

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Spotify Hits Record Q2 Earnings Amid Double-Digit User Growth
Spotify Hits Record Q2 Earnings Amid Double-Digit User Growth
July 23, 2024  |  Earnings

In its earnings report released Tuesday (July 23), Spotify showcased a record-breaking second quarter, driven by features in its music offerings such as daylist and...

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Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

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Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
July 18, 2024  |  Streaming

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. Get the Full Story...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to...

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Audible Says New Royalty Model Monetizes More Content
Audible Says New Royalty Model Monetizes More Content
July 11, 2024  |  Streaming

Amazon-owned online audiobook and podcast service Audible is rolling out a new royalty model that will enable creators to monetize more types of content. Get the Full...

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