surge pricing

Lyft CEO David Risher: Surge Pricing ‘Deeply Unpopular’ With Customers
Lyft CEO David Risher: Surge Pricing ‘Deeply Unpopular’ With Customers
April 25, 2025  |  Ridesharing

Lyft found that surge pricing is “deeply unpopular” with customers, CEO David Risher said in his annual letter to shareholders, released Thursday (April 24). Get the Full...

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Wendy’s Insists It Has No Plans to Test Surge Pricing
Wendy’s Insists It Has No Plans to Test Surge Pricing
February 28, 2024  |  Retail

Wendy’s wants diners to know it’s not raising prices, despite what they may have heard. Get the Full Story Complete the form to unlock this article...

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Uber Customer Asks Judge To Overturn Price-Fixing Ruling
Uber Customer Asks Judge To Overturn Price-Fixing Ruling
May 26, 2020  |  Legal

An Uber customer who launched an antitrust lawsuit against the rideshare giant in 2015 asked a Manhattan federal judge on Friday (May 22) to overturn...

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Will Dynamic Pricing Change How Automotive Parts are Sold?
Will Dynamic Pricing Change How Automotive Parts are Sold?
June 04, 2018  |  Legal

Dynamic pricing has produced more than $1 billion in revenue for automakers over the last decade, according to a report from Reuters this week (June...

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Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing
Rideshare Fare Aggregation Apps Highlight Local Rideshares, Surge Pricing
February 27, 2018  |  Ridesharing

Rideshare platforms typically reach consumers through their own mobile apps — be it Uber, Lyft or a smaller player, like Bounce in San Diego. As a...

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Restaurants Reinvent Surge Pricing
Restaurants Reinvent Surge Pricing
January 17, 2018  |  Retail

Dynamic pricing is not just for Uber and Lyft. One pioneering London restaurateur has brought the pricing strategy into the dining room. Get the Full...

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What’s Old Is New Again: Surge Pricing
What’s Old Is New Again: Surge Pricing
January 09, 2018  |  Commerce

It’s every Uber rider’s worst nightmare: A ride that costs hundreds of more dollars than expected. Get the Full Story Complete the form to unlock...

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Amazon Tracker: Cities Clamor To Become Amazon’s Home Away From Home
Amazon Tracker: Cities Clamor To Become Amazon’s Home Away From Home
September 08, 2017  |  Retail

Amazon has come under fire for price gouging in the week leading up to Hurricane Irma. As the Category 5 storm drew near to the...

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UPS Wants Retailers To Pay For Unfilled Space
UPS Wants Retailers To Pay For Unfilled Space
May 02, 2017  |  Retail

UPS looks to test a new pricing model in which the cost of empty space during the holidays is covered by retail partners. A sort...

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