Taco Bell

Yum Brands Doubles Tech Spending, Expands Use of Generative AI
Yum Brands Doubles Tech Spending, Expands Use of Generative AI
April 01, 2024  |  ResTech

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut,...

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Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
February 07, 2024  |  Earnings

Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that...

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Drive-Thrus Get Tech Upgrades as QSRs Aim to Be 100% Digital
Drive-Thrus Get Tech Upgrades as QSRs Aim to Be 100% Digital
January 16, 2024  |  ResTech

The drive-thru may be slower to digitize than other restaurant ordering channels, but more eateries are finding ways to integrate connected technology into the experience,...

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Taco Bell Joins Restaurants Targeting Grocery Spending With Walmart Meal Kits
Taco Bell Joins Restaurants Targeting Grocery Spending With Walmart Meal Kits
January 05, 2024  |  Restaurant innovation

As restaurants look to capture more of consumers’ day-to-day meal occasions, Taco Bell is going after shoppers’ grocery spending, selling meal kits in Walmart stores....

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Mobile-Only Restaurants Rub Consumers the Wrong Way
Mobile-Only Restaurants Rub Consumers the Wrong Way
November 21, 2023  |  Consumer Insights

Even when consumers are ordering restaurant meals for pickup, PYMNTS Intelligence reveals, the majority would rather not be limited to exclusively making purchases via mobile...

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Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
November 21, 2023  |  Subscriptions

As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item “passes” can...

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Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
November 14, 2023  |  Subscriptions

Following on the success of its limited-time taco subscriptions, quick-service restaurant (QSR) giant Taco Bell is expanding the model beyond just tacos. The restaurant chain...

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Taco Bell Revives Subscription as Restaurants Seek New Loyalty Incentives
Taco Bell Revives Subscription as Restaurants Seek New Loyalty Incentives
October 03, 2023  |  Subscriptions

As restaurants look to drive traffic and frequency, Taco Bell is bringing back its taco subscription. The quick-service restaurant (QSR) giant announced Tuesday (Oct. 3)...

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QSRs Update Physical Restaurants to Drive Digital Sales
QSRs Update Physical Restaurants to Drive Digital Sales
August 18, 2023  |  Restaurant Roundup

This week in restaurants, Wendy’s and Taco Bell develop new restaurant designs with an eye toward digital growth, and Checkers and Rally’s expand tests of...

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