The Honest Company

Today in Retail: Walmart+ Celebrates a Muted 1st Birthday; eBay Rolls Out Managed Payments Globally
Today in Retail: Walmart+ Celebrates a Muted 1st Birthday; eBay Rolls Out Managed Payments Globally
September 23, 2021  |  Retail

In today’s top retail news, Walmart has seen slow growth for its subscription service over the last year, though company leaders appear unworried, while eBay...

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Honest Co.’s Soft Sales Causing Trouble on Multiple Fronts
Honest Co.’s Soft Sales Causing Trouble on Multiple Fronts
September 23, 2021  |  Retail

Less than six months after making its public debut, the natural diaper, skin care and household cleaning product brand The Honest Co. is facing two...

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Inside Honest: 5 Things You Didn’t Know About The Newly Listed Personal Products Retailer
Inside Honest: 5 Things You Didn’t Know About The Newly Listed Personal Products Retailer
May 12, 2021  |  Retail

After just 20 minutes and a nearly 50 percent gain in its trading debut on the Nasdaq last week, the fortunes of the celebrity-backed The...

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Jessica Alba’s CPG Honest Co. Files For IPO; Seeks $100 Million
Jessica Alba’s CPG Honest Co. Files For IPO; Seeks $100 Million
April 11, 2021  |  IPO

The Honest Company, which was co-founded by actress Jessica Alba, filed Friday (April 9) with the Securities and Exchange Commission (SEC) to go public, according...

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Reinventing The Baby Care Market With Exclusive ‘Premium’ Brands
Reinventing The Baby Care Market With Exclusive ‘Premium’ Brands
February 26, 2019  |  Retail

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively...

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Amazon Starts Selling Sustainable Diapers
Amazon Starts Selling Sustainable Diapers
September 18, 2018  |  Retail

Amazon has launched a diaper brand called Earth + Eden, a premium brand that reportedly will compete with similar products from the likes of The...

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The Honest Company Jumps On Amazon eCommerce Train
The Honest Company Jumps On Amazon eCommerce Train
June 19, 2017  |  Retail

In eCommerce news, in an effort to move past its own website and further push its in-store retail presence, the Honest Company has made the...

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Jessica Alba Brings Beauty To Honest Empire
Jessica Alba Brings Beauty To Honest Empire
August 20, 2015  |  Merchant Innovation

Celebrity and entrepreneur Jessica Alba announced the online retailer she co-founded in 2011, The Honest Company, will expand to include a full cosmetic and skin...

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Jessica Alba’s Retail Startup Worth $1.7B — Honest(ly)
Jessica Alba’s Retail Startup Worth $1.7B — Honest(ly)
August 14, 2015  |  Merchant Innovation

The movie star’s eCommerce startup Honest Co., which she cofounded in 2011 to offer nontoxic products, has raised $100 million in its latest funding round,...

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