third-party cookies

B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
July 24, 2024  |  Google

Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.” Third-party cookies are small data files that track users across various...

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British Regulators Monitoring Google’s Decision to Continue Allowing Third-Party Cookies
British Regulators Monitoring Google’s Decision to Continue Allowing Third-Party Cookies
July 23, 2024  |  Google

British regulators are reportedly monitoring Google and the digital advertising industry after the tech giant said Monday (July 22) that it will continue to allow...

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Google Cookie Phase Out Postponed Yet Again
Google Cookie Phase Out Postponed Yet Again
April 24, 2024  |  Google

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British...

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Google to Test Limiting Cross-Site Tracking on Chrome Browser
Google to Test Limiting Cross-Site Tracking on Chrome Browser
December 14, 2023  |  Google

Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature...

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