TikTok

TikTok Suspends Rewards Program Amid EU Pressure
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024  |  Social Commerce

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. Get the Full Story Complete the form to unlock this article...

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TikTok Divesture Aftermath Focuses on Potential Suitors
TikTok Divesture Aftermath Focuses on Potential Suitors
April 24, 2024  |  Regulation

The clock is running out on TikTok’s U.S. ambitions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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TikTok Ban Becomes Law as Social Commerce Takes Off
TikTok Ban Becomes Law as Social Commerce Takes Off
April 24, 2024  |  Regulation

President Joe Biden has signed a law banning TikTok unless it’s sold within a year. Get the Full Story Complete the form to unlock this article and enjoy...

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TikTok: Ban Will Hurt 7 Million US Businesses
TikTok: Ban Will Hurt 7 Million US Businesses
April 21, 2024  |  Social Commerce

TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. Get the Full Story Complete the form to unlock this...

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Gen Z Shoppers Bring Social Commerce Into Malls
Gen Z Shoppers Bring Social Commerce Into Malls
April 18, 2024  |  Retail

Social media virality is beginning to shape mall stores, as ultra-connected Gen Z shoppers expect their physical lives to more closely resemble their digital ones....

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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Brands Use Mobile Data to Deepen Loyalty Connections With Customers
Brands Use Mobile Data to Deepen Loyalty Connections With Customers
April 10, 2024  |  Loyalty & Rewards

Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. Get the Full Story Complete the form...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
March 29, 2024  |  eCommerce

With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down...

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