TikTok

Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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TikTok Uses Brick-and-Mortar Shop to Promote ‘Community Commerce’
TikTok Uses Brick-and-Mortar Shop to Promote ‘Community Commerce’
July 06, 2023  |  Retail

TikTok has spent a week running a brick-and-mortar pop-up shop for brands and creators. Get the Full Story Complete the form to unlock this article and...

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ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
June 30, 2023  |  Social Commerce

TikTok will soon be launching its first online retail store within the United States version of the app. Get the Full Story Complete the form to...

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TikTok’s COO Vanessa Pappas Steps Down Amid Security Concerns
TikTok’s COO Vanessa Pappas Steps Down Amid Security Concerns
June 22, 2023  |  Personnel

Vanessa Pappas, chief operating officer at Chinese-owned video-sharing platform TikTok, is stepping down from her position after nearly five years with the company. The announcement...

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TikTok Expands Online Retail Offerings to Compete With Shein and Amazon 
TikTok Expands Online Retail Offerings to Compete With Shein and Amazon 
June 21, 2023  |  Retail

In a bid to compete with rivals like Shein and Amazon, TikTok is broadening its online retail offerings. ByteDance, the Chinese parent company of the...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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TikTok Looks to Southeast Asia to Drive eCommerce Growth
TikTok Looks to Southeast Asia to Drive eCommerce Growth
June 15, 2023  |  Social Commerce

TikTok will invest billions in Southeast Asia as it undergoes scrutiny elsewhere in the world. Get the Full Story Complete the form to unlock this...

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Walmart Adds NBCUniversal to Stable of Omnichannel Partners
Walmart Adds NBCUniversal to Stable of Omnichannel Partners
June 15, 2023  |  Retail

Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. Get the Full Story Complete the form to unlock this article...

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Twitter Faces Legal Battle Over Copyright Infringement
Twitter Faces Legal Battle Over Copyright Infringement
June 14, 2023  |  Legal

The National Music Publishers’ Association has filed a lawsuit against Twitter, alleging that the platform has been using copyrighted music without permission. Get the Full...

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