top-of-wallet

48% of Gen Z Would Boost Primary Card Use With Better Payment Features
48% of Gen Z Would Boost Primary Card Use With Better Payment Features
June 18, 2025  |  Credit Cards

In the fiercely competitive world of consumer credit, securing a “top-of-wallet” position is not merely a preference but a determinant of an issuer’s financial health...

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Update: Credit Unions Challenge the Challenger Banks for Gen Z Wallet Share
Update: Credit Unions Challenge the Challenger Banks for Gen Z Wallet Share
April 29, 2025  |  Credit Unions

The last decade has seen a dizzying acceleration in digital banking innovation. From slick mobile-first challenger banks to the sprawling networks of national giants, competition...

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Digital Wallet Flips The Script On Payments Friction
Digital Wallet Flips The Script On Payments Friction
January 15, 2021  |  Digital Payments

A year ago, as 2019 was turning over into 2020, the distinction between card-present transactions and card-not present transactions was highly relevant in the world...

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Helping FIs Maximize Card Portfolio Returns In Volatile Times
Helping FIs Maximize Card Portfolio Returns In Volatile Times
March 25, 2020  |  Banking

Consumers are navigating the vagaries of a brave new world dominated by the coronavirus. Cardholders’ behavior may shift on a dime. That means card portfolios can...

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The Three Things FIs Need To Know About Payments Innovation
The Three Things FIs Need To Know About Payments Innovation
December 14, 2017  |  Innovation

Not innovating is not an option. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

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