toys

Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

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‘Kids at Heart’ Account for 60% of Toy Sale Growth
‘Kids at Heart’ Account for 60% of Toy Sale Growth
December 19, 2022  |  Retail

Kids aren’t the only ones excited by a toy sale. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Build-A-Bear Says Consumers Seek Emotional Connection With Brands
Build-A-Bear Says Consumers Seek Emotional Connection With Brands
November 30, 2022  |  Retail

Offering engaging customer experiences is proving to be a profitable business model for Build-A-Bear Workshop. Get the Full Story Complete the form to unlock this...

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Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
October 26, 2022  |  Retail

While acknowledging the broader economic obstacles facing his company along with others, Mattel’s CEO says he’s counting on demand for toys for the holidays. Get...

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Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
October 18, 2022  |  Retail

For a business that’s been selling toys and games for 99 years, Rhode Island-based Hasbro — which now calls itself a “branded entertainment” company — is...

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Toymakers See New Opportunity to Sell to Grown-up Kids
Toymakers See New Opportunity to Sell to Grown-up Kids
October 10, 2022  |  Retail

At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Get the...

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Target to Launch Early Holiday Deals, Hire 100K Workers
Target to Launch Early Holiday Deals, Hire 100K Workers
September 22, 2022  |  Retail

The holiday shopping season is starting Oct. 6-8 at Target, as one of the largest retail chains in the United States launches a Deals Day...

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Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
September 12, 2022  |  Retail

Heading into the holiday season, Target has announced a multiyear agreement with FAO Schwarz in which the toy brand’s products will be available only at...

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Mattel Wasn’t Toying Around as It Took Disney Back
Mattel Wasn’t Toying Around as It Took Disney Back
February 09, 2022  |  Earnings

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