toys

Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop

Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

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‘Kids at Heart’ Account for 60% of Toy Sale Growth
‘Kids at Heart’ Account for 60% of Toy Sale Growth
December 19, 2022  |  Retail

Kids aren’t the only ones excited by a toy sale. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Build-A-Bear Says Consumers Seek Emotional Connection With Brands
Build-A-Bear Says Consumers Seek Emotional Connection With Brands
November 30, 2022  |  Retail

Offering engaging customer experiences is proving to be a profitable business model for Build-A-Bear Workshop. Get the Full Story Complete the form to unlock this...

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Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
Mattel CEO Says Toy Biz Is Defensive but Expects Late Shopping Surge
October 26, 2022  |  Retail

While acknowledging the broader economic obstacles facing his company along with others, Mattel’s CEO says he’s counting on demand for toys for the holidays. Get...

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Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
Hasbro Sees Increasing Consumer Price Sensitivity and Reliance on Promotion
October 18, 2022  |  Retail

For a business that’s been selling toys and games for 99 years, Rhode Island-based Hasbro — which now calls itself a “branded entertainment” company — is...

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Toymakers See New Opportunity to Sell to Grown-up Kids
Toymakers See New Opportunity to Sell to Grown-up Kids
October 10, 2022  |  Retail

At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Get the...

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Target to Launch Early Holiday Deals, Hire 100K Workers
Target to Launch Early Holiday Deals, Hire 100K Workers
September 22, 2022  |  Retail

The holiday shopping season is starting Oct. 6-8 at Target, as one of the largest retail chains in the United States launches a Deals Day...

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Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
Target Partners With FAO Schwarz on Exclusive Toys, Product Demos
September 12, 2022  |  Retail

Heading into the holiday season, Target has announced a multiyear agreement with FAO Schwarz in which the toy brand’s products will be available only at...

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Mattel Wasn’t Toying Around as It Took Disney Back
Mattel Wasn’t Toying Around as It Took Disney Back
February 09, 2022  |  Earnings

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