Universal Commerce Protocol

Google Aims at Merchants With Open-Source Universal Agentic Protocol
Google Aims at Merchants With Open-Source Universal Agentic Protocol
January 12, 2026  |  Google

Google’s Universal Commerce Protocol marks a shift in how the company wants transactions to happen online. Instead of sending users from search results to merchant...

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Walmart Teams With Google to Promote ‘Agent-Led Commerce’
Walmart Teams With Google to Promote ‘Agent-Led Commerce’
January 11, 2026  |  Walmart

Walmart has launched an agentic commerce partnership with Google. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Google Debuts ‘Universal’ Protocol for Agentic Commerce
Google Debuts ‘Universal’ Protocol for Agentic Commerce
January 11, 2026  |  Google

Google has launched an agentic commerce standard dubbed the Universal Commerce Protocol (UCP). Get the Full Story Complete the form to unlock this article and...

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