Victoria’s Secret

How Retailers Are Folding GenAI Into Their 2024 Playbook 
How Retailers Are Folding GenAI Into Their 2024 Playbook 
January 22, 2024  |  Retail

In the world of retail, generative artificial intelligence (AI) has taken up the conversation.  Although the idea is not new, its importance has escalated, especially...

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Victoria’s Secret Turns to AI for Product Recommendations
Victoria’s Secret Turns to AI for Product Recommendations
January 11, 2024  |  artificial intelligence

Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves...

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Victoria’s Secret CEO Says Less May Be More for Shoppers
Victoria’s Secret CEO Says Less May Be More for Shoppers
August 31, 2023  |  Retail

The “less is more” approach seems to be a winning strategy for Victoria’s Secret, as the lingerie retailer showcased a robust August despite a weak quarter. This...

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Victoria’s Secret to Premiere ‘Re-Imagined Fashion Show’ on Prime Video
Victoria’s Secret to Premiere ‘Re-Imagined Fashion Show’ on Prime Video
July 28, 2023  |  Retail

Victoria’s Secret will present a “re-imagined fashion show” on Amazon’s Prime Video. “The Victoria’s Secret World Tour” will be available to stream on Sept. 26, and a...

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Victoria’s Secret’s Relevancy Bid Leads to Expanded Partnership With Amazon  
Victoria’s Secret’s Relevancy Bid Leads to Expanded Partnership With Amazon  
June 07, 2023  |  Retail

In its continued bid for relevancy, Victoria’s Secret has expanded its range of apparel on Amazon following a successful launch.   This expansion aims to provide...

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Victoria’s Secret Ditches the Runway for Film, but Will Consumers Care? 
Victoria’s Secret Ditches the Runway for Film, but Will Consumers Care? 
May 15, 2023  |  Retail

Victoria’s Secret (VS) is reviving its iconic fashion show but with a fresh approach. Instead of the traditional runway event, the brand is featuring women...

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Adore Me Teams With Walmart to Reach New Customers
Adore Me Teams With Walmart to Reach New Customers
May 03, 2023  |  Retail

Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the...

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Merchants Say Defeating Checkout Friction Defines Retail’s New Reality
Merchants Say Defeating Checkout Friction Defines Retail’s New Reality
March 30, 2023  |  Retail

Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it...

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DoorDash Debuts New Shopping Features and Retail Partners
DoorDash Debuts New Shopping Features and Retail Partners
March 23, 2023  |  Delivery

DoorDash is continuing its diversification efforts with a series of new retail partnerships. The delivery company announced Thursday (March 23) it had added Lush Cosmetics,...

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