video advertising

Prime Video Ads May Bring Amazon Another $5 Billion a Year
Prime Video Ads May Bring Amazon Another $5 Billion a Year
January 03, 2024  |  Streaming

Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent...

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Amazon To Push Mobile Video Ads
Amazon To Push Mobile Video Ads
March 21, 2019  |  Amazon

Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according...

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Pinterest Unveils Promoted Video Tool
Pinterest Unveils Promoted Video Tool
June 01, 2018  |  Retail

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the...

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Brands Can Turn Social Video Views Into Conversions
Brands Can Turn Social Video Views Into Conversions
May 10, 2018  |  Retail

Brands sometimes face a dilemma when it comes to reaching consumers online: how to drive sales without annoying potential customers. Some brands face a more...

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Is Cryptocurrency The Key To Shoppable Movie Content?
Is Cryptocurrency The Key To Shoppable Movie Content?
January 22, 2018  |  Blockchain

No one likes watching ads, and many will go to great lengths to avoid them, including subscription services, time-shifted viewing and pop-up blockers, to name but a few....

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Google Tracker: Challenging The Champions
Google Tracker: Challenging The Champions
August 29, 2017  |  Retail

Google seems to want a slice of everybody else’s pie this week. Some of the search engine giant’s latest moves are strikingly similar to what...

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