virtual brand

Virtual Bagel Brand Offers Consumers  ‘Inexpensive Luxury’ amid Inflation
Virtual Bagel Brand Offers Consumers ‘Inexpensive Luxury’ amid Inflation
December 05, 2022  |  Merchant Innovation

As consumers reevaluate their spending, direct-to-consumer (D2C) food brands have had luck selling affordable indulgences. For example, PopupBagels, a virtual brand launched during the pandemic as...

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