The forefront of entertainment is alive with activity and innovation. A quick glance at the PYMNTS’ Provider Ranking of Streaming Apps provides a clear insight...
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total...
Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. Get the Full Story Complete the form to unlock this article...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get...
With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...
Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...
YouTube could go from a place to watch others play video games to a gaming platform. Get the Full Story Complete the form to unlock this...
As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...