YouTube

Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?

Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  ResTech

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

READ MORE >
How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

READ MORE >
Twitter Faces Legal Battle Over Copyright Infringement
Twitter Faces Legal Battle Over Copyright Infringement
June 14, 2023  |  Legal & Regulation

The National Music Publishers’ Association has filed a lawsuit against Twitter, alleging that the platform has been using copyrighted music without permission. Get the Full...

READ MORE >
EU Consumer Group: Social Networks Allowed Misleading Crypto Ads
EU Consumer Group: Social Networks Allowed Misleading Crypto Ads
June 08, 2023  |  Cryptocurrency

Europe’s consumer advocacy group says four leading social networks permitted misleading ads for cryptocurrency. Get the Full Story Complete the form to unlock this article...

READ MORE >
Netflix and YouTube Tied Atop Provide Ranking of Streaming Apps
Netflix and YouTube Tied Atop Provide Ranking of Streaming Apps
May 05, 2023  |  Mobile

The masters of entertainment are out in force and making moves. One look at the PYMNTS Provide Ranking of Streaming Apps reveals all one needs to know...

READ MORE >
Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
April 24, 2023  |  Subscriptions

There’s never been a riskier time for streaming subscriptions to increase prices, but for the major streaming services prices have kept edging up, which could...

READ MORE >
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
April 23, 2023  |  Connected Economy

The creator economy is apparently leaving a bulk of creators out in the cold. Get the Full Story Complete the form to unlock this article...

READ MORE >
Provider Ranking of Streaming Apps Is the Usual Suspects and Then Some
Provider Ranking of Streaming Apps Is the Usual Suspects and Then Some
March 17, 2023  |  Mobile

Given the time billions of us devote to streaming entertainment, it’s only fitting that we should rank these services — and that we do. And the...

READ MORE >