Zach Apter

Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
March 30, 2023  |  Subscriptions

Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that...

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