Today In Data

Subscribing To The Subscription Model

Across the pond, and here, too, subscriptions are big business – to the tune of one billion pounds. The model helps keep the top line humming across any number of verticals, well beyond the confines of media and gaming. The latest Subscription Commerce Tracker found some critical mass amid younger users here in the States.

Data:

1 billion pounds: Projected value of the subscription box market in the U.K. by 2022.

20 percent: Share of consumers surveyed in the latest Subscription Commerce Tracker who subscribed to a media service.

80 percent: Share of Americans in a particular demographic – 14 to 21 years old – who subscribed to internet-based video services last year.

44.8 percent: Share of merchants in the accommodation and food services industries that want smart POS systems to enable cash payments.

23.6 percent: Share of merchants in the accommodation and food services industries that want smart POS systems to track analytics and data.

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