Batteries Plus Bulbs, a Wisconsin-based nationwide retail chain, has arguably powered the consumer shift to digital. In retail, Q4 2020 is likely to see a media blitz that will make other years pale in comparison. And the outlook of Main Street small and medium-sized business (SMB) retailers has been improving since PYMNTS started surveying them in mid-March. All this, Today in Data.
Data:
1988: The year Batteries Plus was founded in Hartland, Wisconsin, where it is now headquartered.
723: Number of Batteries Plus locations in the nationwide chain.
79%: Share of multi-location marketers who believe customers are more inclined to engage with brands that establish a personal connection.
54%: Portion of SMBs that are confident they will be able to stay open through the end of the pandemic.
$32B: Value of the U.S. battery replacement market.
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