The Growth Of ‘The Starbucks of South Korea’ In North America
Paris Baguette, the casual pastry and coffee chain that is known as “the Starbucks of South Korea,” is growing its North American footprint. The primary demographic for Paris Baguette is Asian neighborhoods in major U.S. cities, and the firm is now aiming for a broader audience in additional locales. Paris Baguette’s competitors include Pret a Manger, Au Bon Pain and Le Pain Quotidien, which recently filed for bankruptcy. All this, Today in Data.
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