Innovative Approaches To Retail Sales Amid The Pandemic 

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The pandemic has presented CVS with a number of challenges and opportunities, but the retailer says that its multi-pronged response to the health crisis has helped it grow sales and new customer relationships. In marketing, merchants are attracting trend-seeking consumers with product drops and sales events for promotions. And in dining, the pandemic has heightened consumer demand for contactless ordering and payment options. All this, Today in Data.

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    Data:

    74.6%: Percentage of consumers who have been “very” or “extremely” satisfied with a flash sale experience.

    $527: Average amount surveyed consumers spent on appliances at flash sale events.

    $69.6B: Amount of CVS’ total revenues for the three months ending Dec. 31, 2020.

    38%: Share of consumers who say they would spend more if restaurants allowed them to pay online.

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    $2.2B: Price for which legacy skateboard shop brand Supreme was acquired by VF Corp.