Today in Data: Forever 21 Goes Meta, NFTs as Impulse Buys, Online Sales Boost Holiday

By  |  December 28, 2021
 | 
Forever 21

Nonfungible tokens (NFTs) are becoming big business as impulse buys for some shoppers, and Forever 21 is diving deeper into the metaverse. Plus, online sales were a bigger part of buying holiday gifts this year, and will be more important for returns too.

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    Today in Data

    Data:

    8.5%: Growth in retail sales from Nov. 1-Dec. 24

    63%: Share of holiday gift recipients planning to return at least one gift

    $900B: Roblox revenue through February 2021

    16%: Share of Forever 21’s sales that came through eCommerce before COVID-19 pandemic

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    $27B: Amount spent on nonfungible tokens (NFTs) in 2021 through October


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