Warby Parker Goes Direct, Home Fragrance Market Needs Boost, Nordstrom Gets Ready

By  |  August 26, 2021
 | 
Warby Parker

Warby Parker aims for D2C eye care. Plus, Nordstrom prepares for a variety of scenarios during pandemic uncertainty, and the “boring” home fragrances market needs an overhaul.

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    Data:

    30%: Growth in home fragrances sector in recent years.

    8%: Share of glasses sold online in $140B global industry.

    85%: Portion of consumers who used home scents during the COVID-19 lockdown.

    $40: Warby Parker’s customer acquisition cost, up from $27 in 2019.

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    30%: Increase in Nordstrom digital sales from 2020 to 2021.


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