Warby Parker

Google to Partner With Eyewear Brands on AI-Equipped Smart Glasses
Google to Partner With Eyewear Brands on AI-Equipped Smart Glasses
May 20, 2025  |  Google

Google said Tuesday (May 20) that it expects smart glasses equipped with its extended reality (XR) operating system, Android XR, and its artificial intelligence (AI)...

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D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
D2C Retailers Wanted to Skip the Middleman. Turns Out They Need One
March 24, 2025  |  Retail

In the midst of the pandemic, the direct-to-consumer (D2C) model — cutting out the middleman, the wholesalers, even the physical storefront — seemed poised to shake...

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Target Teams With Warby Parker for in-Store Eyewear Shopping
Target Teams With Warby Parker for in-Store Eyewear Shopping
February 27, 2025  |  Retail

Target is opening a series of “shop-in-shops” in partnership with eyewear maker Warby Parker. The collaboration, announced Thursday (Feb. 27), will bring five “Warby Parker at Target” outposts to...

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Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Brands Launch Eclipse-Inspired Deals to Outshine Competitors
April 06, 2024  |  Retail

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....

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How D2C Brands Like Warby Parker Are Making Physical Stores Work
How D2C Brands Like Warby Parker Are Making Physical Stores Work
May 02, 2023  |  Retail

As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies.  Retailers are seeking to enhance their interactive displays to entice more...

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Warby Parker Shoots for ‘Hundreds’ of New Stores
Warby Parker Shoots for ‘Hundreds’ of New Stores
October 21, 2022  |  Retail

Two months after announcing plans to have more than 200 physical stores this year, online eyewear retailer Warby Parker is upping its goals. Speaking to...

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From Budweiser to GameStop Brands Embrace Crypto and NFT Loyalty
From Budweiser to GameStop Brands Embrace Crypto and NFT Loyalty
October 10, 2022  |  Cryptocurrency

Starbucks made big new last month when it added an NFT component to it vast Starbucks rewards loyalty program, but it’s far from the only...

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Today in the Connected Economy: Disney Outpaces Netflix in Subscriber Race
Today in the Connected Economy: Disney Outpaces Netflix in Subscriber Race
August 11, 2022  |  Connected Economy

Today in the connected economy, Disney’s latest earnings report shows it ahead of Netflix in terms of subscribers by just 1 million users. Also, digital...

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Warby Parker to Grow Store Count 25% as D2C Darling Accelerates Omnichannel Push
Warby Parker to Grow Store Count 25% as D2C Darling Accelerates Omnichannel Push
August 11, 2022  |  Retail

Stiff macroeconomic headwinds are in focus for online eyewear brand Warby Parker, which is moving deeper into omnichannel territory via the opening of 40 new...

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