Today in Data: As Stores Reopen, Customers Seek Personalized eCommerce

By  |  May 26, 2022
 | 
eCommerce

Today in data, as retailers report higher in-store sales, consumers say they prefer tailored online shopping experiences.

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    Today in Data

    Data

    $1.05B: First quarter sales by Urban Outfitters, which reports a dip in eCommerce shopping and a rise in in-store traffic

    9%: Drop in eCommerce sales from 2021 reported by Dick’s Sporting Goods as customers returned to the chain’s physical stores

    28%: Share of U.S. consumers who use smartphones to navigate brick-and-mortar shopping trips

    ⅔: Portion of shoppers who say they want a personalized online shopping experience

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