Today in data, inflation has consumers reconsidering the cost of expenditures, such as subscriptions.
Data
750M: Loss in dollars posted by Peloton this week after the pace of its new subscriber growth fell by 50%
1.2M: Number of subscription plans reported by GoodRX in the first quarter of 2022, a 29% year-over-year increase
22: Percentage of nonsubscribers in March who cited cost as the reason for not subscribing to a service
2: Percentage of nonsubscribers who fell into that same category in October
