Peloton

Lululemon’s Cult Status Faces Checkout Uncertainty 
Lululemon’s Cult Status Faces Checkout Uncertainty 
December 07, 2023  |  Retail

When it comes to Lululemon and its customers, the brand seems to create a retail cult following, leaving many to wonder: What’s the secret sauce...

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Verizon Adds Former Peloton CMO Leslie Berland to Leadership Team 
Verizon Adds Former Peloton CMO Leslie Berland to Leadership Team 
December 06, 2023  |  Personnel

Verizon Communications has appointed former Peloton Chief Marketing Officer Leslie Berland as executive vice president and chief marketing officer.  Effective Jan. 9, Berland will oversee Verizon’s global marketing...

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Porch Rally Leads CE 100 Index Higher Again as Q3 Earnings Season Winds Down
Porch Rally Leads CE 100 Index Higher Again as Q3 Earnings Season Winds Down
November 20, 2023  |  Connected Economy

Headed into a holiday-shortened trading week, the CE 100 Index was 4.3% higher as investors snapped up shares and earnings season drew near its close...

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Porch Soars, Peloton Sinks and CE 100 Index Barely Budges With 0.4% Gain
Porch Soars, Peloton Sinks and CE 100 Index Barely Budges With 0.4% Gain
November 13, 2023  |  Connected Economy

The CE 100 Index added 0.4% in a wild week where double-digit declines and gains were the norm — earnings season continued to dominate the...

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Peloton Still Can’t Convince Subscribers to Pay 
Peloton Still Can’t Convince Subscribers to Pay 
November 02, 2023  |  Subscriptions

As Peloton has been exploring various strategies in its quest to regain the success it achieved during the pandemic, the story of the brand has...

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Strava Remains at Top of PYMNTS’ Provider Ranking of Fitness Apps
Strava Remains at Top of PYMNTS’ Provider Ranking of Fitness Apps
November 01, 2023  |  Fitness

For the third consecutive month, Strava earns the top spot in PYMNTS’ Provider Ranking of Fitness apps. Planet Fitness claims third place and pushes the...

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NBA’s Peloton Partnership Highlights Connected Device Possibilities for Streaming
NBA’s Peloton Partnership Highlights Connected Device Possibilities for Streaming
October 20, 2023  |  Subscriptions

The NBA and the WNBA are partnering with Peloton to make their NBA League Pass direct-to-consumer (D2C) game subscription streamable via the fitness company’s connected...

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Peloton Faces Declining User Engagement and Challenges Amid Subscriber Concerns
Peloton Faces Declining User Engagement and Challenges Amid Subscriber Concerns
October 19, 2023  |  Subscription Commerce

Fitness company Peloton is grappling with a decline in engagement, leading to a shrinking user base. The trend has prompted Bank of America to downgrade Peloton’s rating to...

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Who’s Going to Get Fitness-as-a-Service Right? 
Who’s Going to Get Fitness-as-a-Service Right? 
October 03, 2023  |  Fitness

Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...

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