Today in Data: People Are More Digitally Engaged When They’re Having Fun Online

By  |  April 20, 2022
 | 
People Digitally Engaged When They’re Having Fun

Today in data, there’s nothing like fun to increase consumer engagement online. An 11-nation study found that 61% of respondents go online to have fun. The same study found that having fun ranked in the top engagement activities with video streaming earning the top spot. Peer-to-peer (P2P) wagering also offers high engagement and attracts new customers, with one out of every two wagerers never having placed a bet before on the Lucra P2P wagering platform.

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    Data

    61%: Proportion of people from 11 countries that go online specifically to have fun

    40%: Percentage that consumer engagement increases when people are participating in digital activities that don’t involve making a purchase

    37: Number of states that allow P2P sports wagering, where even a $10 bet ups engagement

    27%: Amount of potential that digital transformation has reached

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