Today in Data: Saks Playing Catch-Up on TikTok, Shoppers Rely on Mobile Phones, January Retail Sales Up 3.8%

By  |  February 17, 2022
 | 
shopper with smartphone

Shoppers in six countries rely on their mobile phones for information and more during their shopping journeys. Plus, department stores and eCommerce help January retail sales bounce back and Saks finally joins TikTok.

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    Today in Data

    Data

    14.5%: Increase in eCommerce retail sales in January

    60%: Share of consumers who live paycheck to paycheck

    1,500; 1,300; 20,000: Number of followers, likes and views on the first day of Saks’ TikTok account

    22,000; 1.7M: Number of followers and likes on Nordstrom TikTok account since May 2021 launch

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    42%: Share of brick-and-mortar shoppers in Australia, Brazil, Mexico, the United Arab Emirates, the U.K. and the U.S. who use their smartphones while shopping


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