An Amazon and Affirm partnership brings buy now, pay later (BNPL) to the masses. Plus, banks can take the lead in the BNPL market by leveraging a customer trust advantage, and BNPL options are coming to Main Street businesses.
Data
52%: Share of U.S. consumers interested in using BNPL services
65%: Share of U.S. consumers who use BNPL more often today than 1 year ago
1 in 4: Share of Main Street businesses planning to add BNPL in next 12 months
$50: Payment threshold over which Amazon users can access BNPL through Affirm partnership
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50%: Share of consumers who say it’s important to have flexibility to spread out their payments
