Overcoming the Cash-Centric Culture of Central America and the Caribbean
Financial institutions (FIs) and FinTechs anxious to usher Central American and Caribbean countries into the global digital payments stage face cultural, historical and regulatory hurdles — even though the transition is critical to the region’s economic future. In the “Digitizing Payments In Latin America Playbook,” a PYMNTS and Kushki collaboration, EVVA Finanzas’ Abraham Guzman explains how FIs can overcome deep-rooted mistrust of government and banks by demonstrating the convenience, reliability and security of digital payment technologies.
