Monetizing Digital Intent

Behavioral Analytics Keeps Onboarding Secure Without Booting Good Customers Fighting fraud starts with securely onboarding new customers, but overly stringent measures often yield false positives, lower conversion rates and other bad outcomes. In this month’s Monetizing Digital Intent Tracker, a PYMNTS and Neuro-ID collaboration, Manik Chawla, chief risk officer of credit card provider Petal, explains how behavioral analytics safeguards the onboarding experience without blocking or locking out legitimate users.

Inside the October/November Tracker

An interview with Manik Chawla, chief risk officer for credit card service provider Petal, about how behavioral analytics can reduce fraud and onboarding friction for businesses and their customers
The latest developments in behavioral analytics, including why 94 percent of European checkouts have several errors and how 68 percent of companies plan to integrate digital solutions to improve transaction completion rates
A Deep Dive analyzing how behavioral analytics can improve customer satisfaction by decreasing false positives and creating a smoother onboarding experience