Order To Eat Tracker® – July 2021

Noodles & Company Finds Omnichannel Approach Boosts Top Line Results

Order To Eat Tracker® – July 2021

Dining in is back on the menu at many quick-service restaurants (QSRs), but digital ordering and payment options are still playing a major role in their operations. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Brad West, chief operating officer at Noodles & Company, explains how innovations like contactless payments and ordering are playing a key role in driving sales across all channels.

Inside the July Tracker

  • An interview with Brad West, chief operating officer of fast casual chain Noodles & Company, on how the company transitioned to a digital-focused operation and is now improving omnichannel experiences to help drive in-restaurant spend as consumers return to dining area
  • Recent headlines from the order to eat ecosystem, including why 71 percent of consumers are prepared to dine in at restaurants again and why restaurants with their own in-house delivery setups saw 44 percent of their orders placed via delivery last year
  • A Deep Dive analyzing consumers’ return to dining in person and why restaurants must continue to support digital ordering tools and personalized loyalty programs that can be accessed across multiple channels

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