Payments Orchestration Playbook: Bringing New Products To Market Edition

Payments Orchestration Helped Turn Trade Shows Digital The pandemic largely flattened the $18 billion trade show industry, leaving businesses scrambling to find better ways to foster and form virtual relationships with potential vendors. In the latest Payments Orchestration Playbook, a PYMNTS and Spreedly collaboration, multivendor wholesale platform Ribbon's Lindsay Thain explains the role of payments orchestration in helping businesses engage newly digital vendors by offering them payments choice.
Inside the February Playbook
  • An interview with Lindsay Thain, lead project manager for multivendor wholesale platform Ribbon, regarding why payments orchestration is key to enabling omnichannel businesses to bring new products and services to market swiftly
  • The latest headlines from the payments orchestration space, including why 19% of U.S. SMBs plan to move entirely or partially to eCommerce business models in the next year and why 96% of European merchants plan to support embedded payment options in the next five years
  • PYMNTS Intelligence examining how payments orchestration can help cut time to market for businesses as they develop new products and services that can meet consumers’ shifting needs

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